Maybelline New York, steps into the spotlight once again as the official makeup sponsor of Mercedes-Benz Fashion Week in New York City’s Lincoln Center, September 9-16. Leading backstage teams will be Charlotte Willer, Maybelline New York’s global makeup artist.

This season, Maybelline New York and Willer will be supporting an exciting roster of designers by creating runway makeup looks for the following shows: BCBG MAX AZRIA, Michael Angel, Vivienne Tam, Z Spoke by Zac Posen, DKNY, Custo Barcelona, Carlos Miele and L.A.M.B.

“Season after season, Maybelline’s involvement in fashion grows stronger,” says Damien Bertrand, global brand president of Maybelline New York. “We are extremely proud to be a part of the new Lincoln Center platform which we know is going to take fashion to the next level. We also look forward to bringing makeup trends from the catwalks to the sidewalks of the world.”

“Maybelline New York continues to take inspiration from fashion by translating backstage trends into our cosmetics collections,” says David Greenberg, president of Maybelline New York-Garnier USA. “Our continued association with Mercedes-Benz Fashion Week allows us to take part in creating the makeup looks that we will all see on the faces of women around the world next spring. It’s exciting to make stylish, on-trend beauty looks available to every woman.”

“IMG Fashion is continually impressed by Maybelline New York’s commitment to creating a year-round program integrating beauty and fashion to bring the catwalk to the sidewalk,” adds Peter Levy, senior VP and managing director of IMG Fashion Worldwide. “We believe their sponsorship will support the further growth of the fashion community and are thrilled to have them continue and escalate their support of fashion at every level.”